‘Exploring the Influence of Social Media Influencers on Intention to Attend Cervical Screening in the UK: Utilising the Theory of Planned Behaviour’

Objectives Cervical cancer is 99.8% preventable when detected early; however, uptake of screening in the United Kingdom is at a 20-year low. Recently, a number of social media influencers have video logged about their experiences of cervical screening through narrative communication with their audie...

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Bibliographic Details
Main Authors: Naomi Fielden BSc, Patricia Holch PhD, BSc
Format: Article
Language:English
Published: SAGE Publishing 2022-02-01
Series:Cancer Control
Online Access:https://doi.org/10.1177/10732748221079480