Segmentation Based on Personal and Spiritual Life Balance During Covid-19, and Its Relations with Materialism, Frugality, Well-Being, and Positive Emotions

Purpose: The objective of this study is to analyze the relationships between material, or frugal, consumption and the congruence between personal and spiritual life, mediated by the search for well-being, generating a segmentation proposal. Methodology/approach: Structural Equation Modeling and...

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Bibliographic Details
Main Authors: Jussara Cucato, Flávio Santino Bizarrias, Jussara Goulart da Silva, Marlette Cassia Oliveira Ferreira
Format: Article
Language:Portuguese
Published: Centro Universitário Adventista de São Paulo 2022-12-01
Series:Lifestyle Journal
Subjects:
Online Access:https://periodicosalumniin.org/LifestyleJournal/article/view/1569