The Influence of Peer Reviews on Source Credibility and Purchase Intention

The Influence of Peer Reviews on Source Credibility and Purchase Intention

Electronic Word of Mouth (eWOM) is information shared on the Internet about a product, which allows people to receive information from others they may not otherwise encounter. Online product reviews are a type of eWOM where a user posts a comment about a product and selects an image to represent the...

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Bibliographic Details
Main Authors: Kristine L. Nowak, Rory McGloin
Format: Article
Language:English
Published: MDPI AG 2014-12-01
Series:Societies
Subjects:
eWOM
purchase intention
source credibility
avatars
virtual representation
online product reviews
anthropomorphism
Online Access:http://www.mdpi.com/2075-4698/4/4/689

Internet

http://www.mdpi.com/2075-4698/4/4/689

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