Economic determinants of new product development
Abstract Preparation for the launch of a new product is a key element that will allow an organisation to maximise its chances of establishing itself in the consumer's mind. It is therefore necessary to analyse and define the needs, behaviours, purchase paths of the potential customer/consumer....
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wyższa Szkoła Gospodarki Euroregionalnej im. Alcide De Gasperi
2023-12-01
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| Series: | Journal of Modern Science |
| Subjects: | |
| Online Access: | https://www.jomswsge.com/Economic-determinants-of-new-product-development,176402,0,2.html |