PENGARUH ORIENTASI PASAR, KEWIRAUSAHAAN, DAN INOVASI TERHADAP KINERJA BISNIS PADA PERUSAHAAN ASPAL-BETON (HOTMIX) DI JABODETABEK

Abstract: The purpose of this study was to research the influence of the market orientation on the alternative strategic orientations and their impact on business performance onasphalt concrete companies in the city of Jabodetabek (Jakarta, Bogor, Depok, Tangerang, Bekasi), Indonesia. Alternative st...

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Bibliographic Details
Main Author: I Made Sukaryawan
Format: Article
Language:English
Published: Universitas Mercu Buana 2015-05-01
Series:MIX: Jurnal Ilmiah Manajemen
Online Access:http://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/89