PENGARUH ORIENTASI PASAR, KEWIRAUSAHAAN, DAN INOVASI TERHADAP KINERJA BISNIS PADA PERUSAHAAN ASPAL-BETON (HOTMIX) DI JABODETABEK
Abstract: The purpose of this study was to research the influence of the market orientation on the alternative strategic orientations and their impact on business performance onasphalt concrete companies in the city of Jabodetabek (Jakarta, Bogor, Depok, Tangerang, Bekasi), Indonesia. Alternative st...
Main Author: | |
---|---|
Format: | Article |
Language: | English |
Published: |
Universitas Mercu Buana
2015-05-01
|
Series: | MIX: Jurnal Ilmiah Manajemen |
Online Access: | http://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/89 |