Dimensions of the Myers-Briggs Type Indicator (MBTI) and the customers’ purchase Intention
Identifying consumers’ motivation would affect target market choice. While motivation enforces and directs consumer behavior, consumer personality also forms his choice behavior regarding his goal achievement. Mayers-Brigges Type Indicator (MBTI), according to Jung theory and psychological conflicts...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2013-03-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-580-1&slc_lang=en&sid=1 |