THE IMPORTANCE OF REPUTATION OF A COUNTRY IN THE PROCESS OF BUILDING ITS COMPETITIVE ADVANTAGE ON THE GLOBAL MARKET

THE IMPORTANCE OF REPUTATION OF A COUNTRY IN THE PROCESS OF BUILDING ITS COMPETITIVE ADVANTAGE ON THE GLOBAL MARKET

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In the contemporary information era countries compete with one another on many levels and almost in every field of life. Governments prepare comprehensive development strategies, thanks to which they hope to improve their country’s competitiveness and gain better competitive advantage on the global...

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Bibliographic Details
Main Author: Danuta Szwajca
Format: Article
Language:English
Published: University of Applied Sciences in Bielsko-Biała 2017-04-01
Series:Zeszyty Naukowe Wyższej Szkoły Finansów i Prawa w Bielsku-Białej
Subjects:
country reputation
country image
national brand
reputation indicators
reputation ratios
Online Access:http://asej.eu/gicid/01.3001.0012.2596

Internet

http://asej.eu/gicid/01.3001.0012.2596

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