Research on the Effect of Social Media on the Online Shopping Behavior of Chinese Millennials
In China, millennials represent a sizable consumer segment with significant purchasing power. The fact that millennials are engaged on social media and eager to purchase online demonstrates this. Through the search and reading of relevant literature, this paper proposes that social media and online...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2022-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2022/18/shsconf_icprss2022_03022.pdf |