Big data as a Critical Element for Performance in Market Oriented Organizations
Considering the number of departments in the organizations, marketing can take an integrative role favoring the execution of strategies of the company. The market orientation, which promotes application of a philosophy in the organization, can influence the performance positively. This paper aims to...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculdade Meridional IMED
2020-12-01
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| Series: | Revista de Administração IMED |
| Subjects: | |
| Online Access: | https://seer.atitus.edu.br/index.php/raimed/article/view/4280 |