Big data as a Critical Element for Performance in Market Oriented Organizations
Considering the number of departments in the organizations, marketing can take an integrative role favoring the execution of strategies of the company. The market orientation, which promotes application of a philosophy in the organization, can influence the performance positively. This paper aims to...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Faculdade Meridional IMED
2020-12-01
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| Series: | Revista de Administração IMED |
| Subjects: | |
| Online Access: | https://seer.atitus.edu.br/index.php/raimed/article/view/4280 |
| _version_ | 1797797627513798656 |
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| author | Eduardo Rech Gilmar D'Agostini Oliveira Casalinho Rodrigo Heldt da Silveira |
| author_facet | Eduardo Rech Gilmar D'Agostini Oliveira Casalinho Rodrigo Heldt da Silveira |
| author_sort | Eduardo Rech |
| collection | DOAJ |
| description | Considering the number of departments in the organizations, marketing can take an integrative role favoring the execution of strategies of the company. The market orientation, which promotes application of a philosophy in the organization, can influence the performance positively. This paper aims to establish theoretical basis for the relation between Market orientation and performance, moderated by the use of big data analytics. This was designed because of the importance of the information for the market orientation construct, since market intelligence is one of its most important elements. Then, we believe that big data, while the ability in dealing with large amount of data, moderates the relation between market orientation and performance. |
| first_indexed | 2024-03-13T03:51:13Z |
| format | Article |
| id | doaj.art-cad80eefa19349e598d997117fbf2f95 |
| institution | Directory Open Access Journal |
| issn | 2237-7956 |
| language | English |
| last_indexed | 2024-03-13T03:51:13Z |
| publishDate | 2020-12-01 |
| publisher | Faculdade Meridional IMED |
| record_format | Article |
| series | Revista de Administração IMED |
| spelling | doaj.art-cad80eefa19349e598d997117fbf2f952023-06-22T13:42:56ZengFaculdade Meridional IMEDRevista de Administração IMED2237-79562020-12-01102517010.18256/2237-7956.2020.v10i2.42801543Big data as a Critical Element for Performance in Market Oriented OrganizationsEduardo Rech0Gilmar D'Agostini Oliveira Casalinho1Rodrigo Heldt da Silveira2IMEDInstituto Federal de Educação, Ciência e Tecnologia do Rio Grande do SulUniversidade Federal do Rio Grande do Sul - UFRGSConsidering the number of departments in the organizations, marketing can take an integrative role favoring the execution of strategies of the company. The market orientation, which promotes application of a philosophy in the organization, can influence the performance positively. This paper aims to establish theoretical basis for the relation between Market orientation and performance, moderated by the use of big data analytics. This was designed because of the importance of the information for the market orientation construct, since market intelligence is one of its most important elements. Then, we believe that big data, while the ability in dealing with large amount of data, moderates the relation between market orientation and performance.https://seer.atitus.edu.br/index.php/raimed/article/view/4280orientação para o mercadodesempenho organizacionalbig data |
| spellingShingle | Eduardo Rech Gilmar D'Agostini Oliveira Casalinho Rodrigo Heldt da Silveira Big data as a Critical Element for Performance in Market Oriented Organizations Revista de Administração IMED orientação para o mercado desempenho organizacional big data |
| title | Big data as a Critical Element for Performance in Market Oriented Organizations |
| title_full | Big data as a Critical Element for Performance in Market Oriented Organizations |
| title_fullStr | Big data as a Critical Element for Performance in Market Oriented Organizations |
| title_full_unstemmed | Big data as a Critical Element for Performance in Market Oriented Organizations |
| title_short | Big data as a Critical Element for Performance in Market Oriented Organizations |
| title_sort | big data as a critical element for performance in market oriented organizations |
| topic | orientação para o mercado desempenho organizacional big data |
| url | https://seer.atitus.edu.br/index.php/raimed/article/view/4280 |
| work_keys_str_mv | AT eduardorech bigdataasacriticalelementforperformanceinmarketorientedorganizations AT gilmardagostinioliveiracasalinho bigdataasacriticalelementforperformanceinmarketorientedorganizations AT rodrigoheldtdasilveira bigdataasacriticalelementforperformanceinmarketorientedorganizations |