Where is the humour in tourism promotion? An investigation of the “Spain Marks” campaign
This paper discusses humour and tourism, with a focus on “Spain Marks”, an international campaign used to promote Spain as a tourism destination. The importance of this relationship suggests that the use of humour in marketing works as an engagement and loyalty strategy, as well to portray the uniqu...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Cracow Tertium Society for the Promotion of Language Studies
2019-11-01
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| Series: | The European Journal of Humour Research |
| Subjects: | |
| Online Access: | https://www.europeanjournalofhumour.org/index.php/ejhr/article/view/368 |