A Dynamic Monitoring Method of Public Opinion Risk of Overseas Direct Investment—Based on Multifractal Situation Optimization
The negative public opinions and views on overseas direct investment (ODI) of a multinational enterprise (MNE) will damage the image of its brand and are likely to bring it serious economic and social losses. So, it is important for the MNE to understand the formation and spread mechanism of public...
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Format: | Article |
Language: | English |
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MDPI AG
2023-10-01
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Series: | Entropy |
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Online Access: | https://www.mdpi.com/1099-4300/25/11/1491 |