Historical Service Quality Assessment of Malaysia’s World Heritage Site

The tourism sector is experiencing a remarkable constant progress and becoming one of the fastest growing economic sectors globally. In this context, it is interest for the academics and destination marketing organizations to undertake a dedicated study that gives a greater understanding of the conc...

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Bibliographic Details
Main Authors: Hasnawati Haji Guliling, Yuhanis Abdul Aziz
Format: Article
Language:English
Published: UiTM Press 2018-12-01
Series:Journal of International Business, Economics and Entrepreneurship
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/23207/1/AJ_HASNAWATI%20HAJI%20GULILING%20JIBE%20B%2018.pdf.pdf