Korean Restaurants’ Consumer Needs Based on Marketing Mix Through the Kano Model
A proliferation of Korean restaurants in Yogyakarta can be seen over the past few years, each with its unique concept. However, a survey on Google Star Rating suggests that not all of these restaurants are sustainable. The significant discrepancy between expectations and actual satisfaction of consu...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Muhammadiyah Yogyakarta
2023-06-01
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| Series: | Agraris: Journal of Agribusiness and Rural Development Research |
| Subjects: | |
| Online Access: | https://agraris.umy.ac.id/index.php/agraris/article/view/184 |