The presence of the new in contemporary advertising – semiotic and marketing relations and innovation in Brazilian automotive communication
What is new in contemporary living? And how do the manifestations of advertising make consumers feel and grasp the innovativeness of products and brands in the present time, in which novelties are discursivized to exhaustion? John Ciaco enlightens the reader, giving him a semiotic tour of marketing...
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| Format: | Article |
| Language: | English |
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Pontíficia Universidade Católica de São Paulo
2014-12-01
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| Series: | Galáxia |
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| Online Access: | https://revistas.pucsp.br/galaxia/article/view/20824 |