Challenges in linking destinations’ online reputation with competitiveness
This study sought to examine how Web 2.0 conversations in social media platforms impact destinations’ reputation and how co-creation practices influence this process. The five most competitive destinations worldwide were included in the research. The results demonstrate that monitoring social me...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of the Algarve - ESGHT - CIEO
2019-01-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://www.tmstudies.net/index.php/ectms/article/view/1138/pdf_125 |