Challenges in linking destinations’ online reputation with competitiveness
This study sought to examine how Web 2.0 conversations in social media platforms impact destinations’ reputation and how co-creation practices influence this process. The five most competitive destinations worldwide were included in the research. The results demonstrate that monitoring social me...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of the Algarve - ESGHT - CIEO
2019-01-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://www.tmstudies.net/index.php/ectms/article/view/1138/pdf_125 |
| _version_ | 1819134585391284224 |
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| author | Patricia P. Iglesias-Sánchez Marisol B. Correia Carmen Jambrino-Maldonado |
| author_facet | Patricia P. Iglesias-Sánchez Marisol B. Correia Carmen Jambrino-Maldonado |
| author_sort | Patricia P. Iglesias-Sánchez |
| collection | DOAJ |
| description | This study sought to examine how Web 2.0 conversations in social
media platforms impact destinations’ reputation and how co-creation
practices influence this process. The five most competitive destinations
worldwide were included in the research. The results demonstrate that
monitoring social media is a challenge in tourism but also a strategic
tool to support decision-making processes and sustainable destination
brand building. Various monitoring and analytic tools are currently
available, but more models are needed to systematise and harness
social media data for destination management organisations. The
findings include tourists’ central role in destinations’ competitiveness
through these visitors’ online posts about experiences and opinions, as
well as key strategies for successful social media management based on
this study’s results |
| first_indexed | 2024-12-22T10:05:32Z |
| format | Article |
| id | doaj.art-cb0cb07becf44f6a9e35f5060ce953a8 |
| institution | Directory Open Access Journal |
| issn | 2182-8466 |
| language | English |
| last_indexed | 2024-12-22T10:05:32Z |
| publishDate | 2019-01-01 |
| publisher | University of the Algarve - ESGHT - CIEO |
| record_format | Article |
| series | Tourism & Management Studies |
| spelling | doaj.art-cb0cb07becf44f6a9e35f5060ce953a82022-12-21T18:29:58ZengUniversity of the Algarve - ESGHT - CIEOTourism & Management Studies2182-84662019-01-011513543Challenges in linking destinations’ online reputation with competitivenessPatricia P. Iglesias-Sánchez0Marisol B. Correia1Carmen Jambrino-Maldonado2University of Malaga-Andalucía Tech, Faculty of Economics and Business Studies, Department of Economics and Business Organisation, SpainUniversity of Algarve, ESGHT, Centre for Tourism Research, Development and Innovation (CiTUR), CEG-IST, PortugalUniversity of Málaga-Andalucía Tech, Faculty of Economics and Business Studies, Department of Economics and Business Organisation, SpainThis study sought to examine how Web 2.0 conversations in social media platforms impact destinations’ reputation and how co-creation practices influence this process. The five most competitive destinations worldwide were included in the research. The results demonstrate that monitoring social media is a challenge in tourism but also a strategic tool to support decision-making processes and sustainable destination brand building. Various monitoring and analytic tools are currently available, but more models are needed to systematise and harness social media data for destination management organisations. The findings include tourists’ central role in destinations’ competitiveness through these visitors’ online posts about experiences and opinions, as well as key strategies for successful social media management based on this study’s resultshttps://www.tmstudies.net/index.php/ectms/article/view/1138/pdf_125reputationdestination management organizations (dmos)open innovationsocial media |
| spellingShingle | Patricia P. Iglesias-Sánchez Marisol B. Correia Carmen Jambrino-Maldonado Challenges in linking destinations’ online reputation with competitiveness Tourism & Management Studies reputation destination management organizations (dmos) open innovation social media |
| title | Challenges in linking destinations’ online reputation with competitiveness |
| title_full | Challenges in linking destinations’ online reputation with competitiveness |
| title_fullStr | Challenges in linking destinations’ online reputation with competitiveness |
| title_full_unstemmed | Challenges in linking destinations’ online reputation with competitiveness |
| title_short | Challenges in linking destinations’ online reputation with competitiveness |
| title_sort | challenges in linking destinations online reputation with competitiveness |
| topic | reputation destination management organizations (dmos) open innovation social media |
| url | https://www.tmstudies.net/index.php/ectms/article/view/1138/pdf_125 |
| work_keys_str_mv | AT patriciapiglesiassanchez challengesinlinkingdestinationsonlinereputationwithcompetitiveness AT marisolbcorreia challengesinlinkingdestinationsonlinereputationwithcompetitiveness AT carmenjambrinomaldonado challengesinlinkingdestinationsonlinereputationwithcompetitiveness |