The Impact of Quality Costs on Brand Equity Considering the Mediating Role of Green Innovation in Tehran Stock Exchange
Objective: This research aims to investigate the effect of quality costs on firm brand equity and ditto how green innovation affects the relationship. Methods: The period of study is from 2009 to 2020 and the selected sample consists of 104 companies listed in Tehran Stock Exchange. To measure the q...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2021-12-01
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| Series: | بررسیهای حسابداری و حسابرسی |
| Subjects: | |
| Online Access: | https://acctgrev.ut.ac.ir/article_85113_5e202cc705767aed26ff37a80381efce.pdf |