Freedom of choice and bounded rationality: a brief appraisal of behavioral economists' plea for light paternalism

Behavioral economics has addressed interesting positive and normative questions underlying the standard rational choice theory. More recently, it suggests that, in a real world of boundedly rational agents, economists could help people to improve the quality of their choices without any harm to auto...

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Bibliographic Details
Main Authors: Roberta Muramatsu, Patrícia Fonseca
Format: Article
Language:English
Published: Editora 34 2012-09-01
Series:Brazilian Journal of Political Economy
Subjects:
Online Access:http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0101-31572012000300006&lng=en&tlng=en