IMPLEMENTASI RELATIONSHIP MARKETING UNTUK MENCIPTAKAN CUSTOMER SATISFACTION

Penelitian ini<strong> </strong>bertujuan menguji dampak <em>relationship marketing inputs</em> melalui <em>understanding customer expectation, building service partnership</em><em>, total quality management, dan empowering employees</em> terhadap <...

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Bibliographic Details
Main Author: Dinda Frismandiri
Format: Article
Language:English
Published: Universitas Kanjuruhan Malang 2008-02-01
Series:Jurnal Ekonomi Modernisasi
Subjects:
Online Access:http://ejournal.unikama.ac.id/index.php/JEKO/article/view/259