Engaging Purchase Decision of Customers in Marketplace Channel: A Study of Fashion Online Retail
The rapid development of internet technology has encouraged many buying and selling activities conducted online, one of which is through the marketplace. Many types of products that can be sold in certain markets only create increasingly fierce competition between markets and sellers who are members...
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| Format: | Article |
| Language: | English |
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Program Studi Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik Universitas Merdeka Malang
2020-11-01
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| Series: | Jurnal Bisnis dan Manajemen |
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| Online Access: | https://jurnal.unmer.ac.id/index.php/jbm/article/view/4451 |