Social Media Managers’ Performance: The Impact of the Work Environment

Social Media Managers’ Performance: The Impact of the Work Environment

The continuous growth of social media is causing significant modifications in the business strategies developed by organizations. Using a structural equation modeling approach, this research analyzes how the work environment affects the social media managers thriving at work and task performance. Th...

Full description

Bibliographic Details
Main Authors: Zaira Camoiras-Rodríguez, Concepción Varela-Neira
Format: Article
Language:English
Published: MDPI AG 2024-03-01
Series:Journal of Theoretical and Applied Electronic Commerce Research
Subjects:
social media
marketing planning
thriving at work
top management support
task performance
Online Access:https://www.mdpi.com/0718-1876/19/1/36

Internet

https://www.mdpi.com/0718-1876/19/1/36

Similar Items