Social Media Managers’ Performance: The Impact of the Work Environment
The continuous growth of social media is causing significant modifications in the business strategies developed by organizations. Using a structural equation modeling approach, this research analyzes how the work environment affects the social media managers thriving at work and task performance. Th...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2024-03-01
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| Series: | Journal of Theoretical and Applied Electronic Commerce Research |
| Subjects: | |
| Online Access: | https://www.mdpi.com/0718-1876/19/1/36 |
| _version_ | 1827305870789181440 |
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| author | Zaira Camoiras-Rodríguez Concepción Varela-Neira |
| author_facet | Zaira Camoiras-Rodríguez Concepción Varela-Neira |
| author_sort | Zaira Camoiras-Rodríguez |
| collection | DOAJ |
| description | The continuous growth of social media is causing significant modifications in the business strategies developed by organizations. Using a structural equation modeling approach, this research analyzes how the work environment affects the social media managers thriving at work and task performance. The proposed model is tested using a sample of 190 social media managers and 190 supervisors from 190 companies in the tourism sector. The results highlight the importance of proper design and implementation of social media marketing planning and top management support to enhance both thriving at work and the performance of social media managers. This research contributes to the literature on social media by examining how and when the work environment influences the attitudes and performance of social media managers, whose role is crucial in organizational performance. Simultaneously, it expands the literature on thriving, as knowledge about the impact of contextual factors on thriving is still limited. The results also demonstrate that managers can compensate for the lack of certain contextual or personal resources with other resources, providing insights into when the work environment is more beneficial in shaping positive attitudes and behaviors in employees. |
| first_indexed | 2024-04-24T18:06:21Z |
| format | Article |
| id | doaj.art-cb4837fc95e2457390a2733d58f25909 |
| institution | Directory Open Access Journal |
| issn | 0718-1876 |
| language | English |
| last_indexed | 2024-04-24T18:06:21Z |
| publishDate | 2024-03-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Journal of Theoretical and Applied Electronic Commerce Research |
| spelling | doaj.art-cb4837fc95e2457390a2733d58f259092024-03-27T13:50:23ZengMDPI AGJournal of Theoretical and Applied Electronic Commerce Research0718-18762024-03-0119167169110.3390/jtaer19010036Social Media Managers’ Performance: The Impact of the Work EnvironmentZaira Camoiras-Rodríguez0Concepción Varela-Neira1Department of Business Administration, Faculty of Economics and Business, University of Santiago de Compostela, 15782 Santiago de Compostela, SpainDepartment of Business Administration, Faculty of Economics and Business, University of Santiago de Compostela, 15782 Santiago de Compostela, SpainThe continuous growth of social media is causing significant modifications in the business strategies developed by organizations. Using a structural equation modeling approach, this research analyzes how the work environment affects the social media managers thriving at work and task performance. The proposed model is tested using a sample of 190 social media managers and 190 supervisors from 190 companies in the tourism sector. The results highlight the importance of proper design and implementation of social media marketing planning and top management support to enhance both thriving at work and the performance of social media managers. This research contributes to the literature on social media by examining how and when the work environment influences the attitudes and performance of social media managers, whose role is crucial in organizational performance. Simultaneously, it expands the literature on thriving, as knowledge about the impact of contextual factors on thriving is still limited. The results also demonstrate that managers can compensate for the lack of certain contextual or personal resources with other resources, providing insights into when the work environment is more beneficial in shaping positive attitudes and behaviors in employees.https://www.mdpi.com/0718-1876/19/1/36social mediamarketing planningthriving at worktop management supporttask performance |
| spellingShingle | Zaira Camoiras-Rodríguez Concepción Varela-Neira Social Media Managers’ Performance: The Impact of the Work Environment Journal of Theoretical and Applied Electronic Commerce Research social media marketing planning thriving at work top management support task performance |
| title | Social Media Managers’ Performance: The Impact of the Work Environment |
| title_full | Social Media Managers’ Performance: The Impact of the Work Environment |
| title_fullStr | Social Media Managers’ Performance: The Impact of the Work Environment |
| title_full_unstemmed | Social Media Managers’ Performance: The Impact of the Work Environment |
| title_short | Social Media Managers’ Performance: The Impact of the Work Environment |
| title_sort | social media managers performance the impact of the work environment |
| topic | social media marketing planning thriving at work top management support task performance |
| url | https://www.mdpi.com/0718-1876/19/1/36 |
| work_keys_str_mv | AT zairacamoirasrodriguez socialmediamanagersperformancetheimpactoftheworkenvironment AT concepcionvarelaneira socialmediamanagersperformancetheimpactoftheworkenvironment |