PENGARUH MANFAAT, KEPERCAYAAN, DAN KEMUDAHAN PENGGUNAAN TERHADAP MINAT NASABAH MENGGUNAKAN LAYANAN MOBILE BANKING PADA PT. BANK PEMBANGUNAN DAERAH SUMATERA BARAT CABANG KOTO BARU, DHARMASRAYA
This research aims to test the effect of benefits, trust, and ease of use on customer interests using mobile banking services at PT. West Sumatra Regional Development Bank Koto Baru Branch, Dharmasraya. The variables used in this study are bound variables i.e. customer interest (Y), and free variabl...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Bung Hatta
2021-07-01
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| Series: | Jurnal Manajemen Universitas Bung Hatta |
| Online Access: | https://ejurnal.bunghatta.ac.id/index.php/JMN/article/view/19032 |