Genetic based density peak possibilistic fuzzy c-means algorithms to cluster analysis- a case study on customer segmentation
Finding the target consumers for a business depends heavily on its market segmentation approach. Applying clustering analysis to consumer segmentation is one of the most common methods. However, most clustering algorithms can easily fall into the local optimum solution. Besides, it can be challengin...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2023-11-01
|
| Series: | Engineering Science and Technology, an International Journal |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2215098623002033 |