Da incredibile a credibile: strategie nazionali di promozione turistica in India
Tourism is at the top of Indian current Prime Minister Narendra Modi’s agenda: according to Bharatiya Janata Party’s manifesto, tourism can play a key role in India’s socio-economic progress. The country had last formulated a tourism policy in 2002, when the multimillion dollar nation branding campa...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
LED - Edizioni Universitarie di Lettere Economia Diritto
2015-08-01
|
| Series: | Lingue Culture Mediazioni |
| Subjects: | |
| Online Access: | http://www.ledonline.it/index.php/LCM-Journal/article/view/798 |