Product Introduction Patterns Resulting in Market Share Expansion/Erosion:
In research on competitive dynamics, several studies exploring the relationships between competitive action patterns and firm performance have argued that competitive aggressiveness is necessary for firm survival in markets where the advantage is temporal. These studies have identified three compone...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2022-06-01
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| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/42/1/42_2022.034/_html/-char/en |