Product Introduction Patterns Resulting in Market Share Expansion/Erosion:
In research on competitive dynamics, several studies exploring the relationships between competitive action patterns and firm performance have argued that competitive aggressiveness is necessary for firm survival in markets where the advantage is temporal. These studies have identified three compone...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2022-06-01
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| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/42/1/42_2022.034/_html/-char/en |
| _version_ | 1828263873612873728 |
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| author | Sena Nakamura |
| author_facet | Sena Nakamura |
| author_sort | Sena Nakamura |
| collection | DOAJ |
| description | In research on competitive dynamics, several studies exploring the relationships between competitive action patterns and firm performance have argued that competitive aggressiveness is necessary for firm survival in markets where the advantage is temporal. These studies have identified three components of competitive aggressiveness: volume, complexity, and competitive heterogeneity, and have analyzed the causal relationship between these components and firm performance to test their hypothesis. However, due to the limitations of the statistical analysis, the possibility of causal complexity, causal asymmetry, and causal equifinality between the three components and firm performance has not been considered. This paper explores the relationship between the three components of aggressive competitive action patterns (product introduction patterns) and firm performance (market share expansion/erosion) using fsQCA, an analytical method suitable for analysis of causal complexity, causal asymmetry, and causal equifinality. A fsQCA using data from the soft drink industry revealed two product introduction patterns for firms that have increased their market share and two other product introduction patterns for firms that have lost their market share. |
| first_indexed | 2024-04-13T04:17:02Z |
| format | Article |
| id | doaj.art-cb7a07134b394c06a3d217e58ac95b06 |
| institution | Directory Open Access Journal |
| issn | 0389-7265 2188-1669 |
| language | Japanese |
| last_indexed | 2024-04-13T04:17:02Z |
| publishDate | 2022-06-01 |
| publisher | Japan Marketing Academy |
| record_format | Article |
| series | Maketingu Janaru |
| spelling | doaj.art-cb7a07134b394c06a3d217e58ac95b062022-12-22T03:02:57ZjpnJapan Marketing AcademyMaketingu Janaru0389-72652188-16692022-06-01421405110.7222/marketing.2022.034marketingProduct Introduction Patterns Resulting in Market Share Expansion/Erosion:Sena Nakamura0Associate Professor, School of Business Administration, Senshu University, JapanIn research on competitive dynamics, several studies exploring the relationships between competitive action patterns and firm performance have argued that competitive aggressiveness is necessary for firm survival in markets where the advantage is temporal. These studies have identified three components of competitive aggressiveness: volume, complexity, and competitive heterogeneity, and have analyzed the causal relationship between these components and firm performance to test their hypothesis. However, due to the limitations of the statistical analysis, the possibility of causal complexity, causal asymmetry, and causal equifinality between the three components and firm performance has not been considered. This paper explores the relationship between the three components of aggressive competitive action patterns (product introduction patterns) and firm performance (market share expansion/erosion) using fsQCA, an analytical method suitable for analysis of causal complexity, causal asymmetry, and causal equifinality. A fsQCA using data from the soft drink industry revealed two product introduction patterns for firms that have increased their market share and two other product introduction patterns for firms that have lost their market share.https://www.jstage.jst.go.jp/article/marketing/42/1/42_2022.034/_html/-char/enproduct strategycompetitive dynamicscausal complexitycausal asymmetrycausal equifinality |
| spellingShingle | Sena Nakamura Product Introduction Patterns Resulting in Market Share Expansion/Erosion: Maketingu Janaru product strategy competitive dynamics causal complexity causal asymmetry causal equifinality |
| title | Product Introduction Patterns Resulting in Market Share Expansion/Erosion: |
| title_full | Product Introduction Patterns Resulting in Market Share Expansion/Erosion: |
| title_fullStr | Product Introduction Patterns Resulting in Market Share Expansion/Erosion: |
| title_full_unstemmed | Product Introduction Patterns Resulting in Market Share Expansion/Erosion: |
| title_short | Product Introduction Patterns Resulting in Market Share Expansion/Erosion: |
| title_sort | product introduction patterns resulting in market share expansion erosion |
| topic | product strategy competitive dynamics causal complexity causal asymmetry causal equifinality |
| url | https://www.jstage.jst.go.jp/article/marketing/42/1/42_2022.034/_html/-char/en |
| work_keys_str_mv | AT senanakamura productintroductionpatternsresultinginmarketshareexpansionerosion |