THE TOURIST MARKETING AND ANALYSIS OF TOURIST SATISFACTION

It is admissible by everyone that tourism is the most important branch of economic activity worldwide. The wider tourism field contributes more than anything else to the formation of the gross domestic product in most countries of the world. The tourist marketing, program, and its strategies shou...

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Bibliographic Details
Main Author: IOANNA DIMITRAKAKI
Format: Article
Language:English
Published: Universitaria Press Craiova 2019-11-01
Series:Management & Marketing
Subjects:
Online Access:http://mnmk.ro/en/documents/2019_2/4-4-2-19.pdf