| Summary: | It is admissible by everyone that tourism is the most important branch of
economic activity worldwide. The wider tourism field contributes more than
anything else to the formation of the gross domestic product in most countries
of the world. The tourist marketing, program, and its strategies should be
related to basic choices of the form of local tourist development and advances
of the tourism field. The target of the article is to highlight theories that prove
the satisfaction of consumers and factors of clients’ satisfaction from the hotel
services, given that the satisfaction of clients is the most important factor for
the sustainability of enterprises but also the increase of competitiveness. In
this article, the definitions and basic theories of clients’ satisfaction are
analyzed according to bibliographical references and a literature review of
empirical researches in enterprises of services provision followsaiming at the
measure of clients’ satisfaction. A basic conclusion of this research is that the
most important factor that influences most the satisfaction of clients is the
quality of offered services.
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