THE TOURIST MARKETING AND ANALYSIS OF TOURIST SATISFACTION
It is admissible by everyone that tourism is the most important branch of economic activity worldwide. The wider tourism field contributes more than anything else to the formation of the gross domestic product in most countries of the world. The tourist marketing, program, and its strategies shou...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitaria Press Craiova
2019-11-01
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| Series: | Management & Marketing |
| Subjects: | |
| Online Access: | http://mnmk.ro/en/documents/2019_2/4-4-2-19.pdf |
| _version_ | 1818974662219005952 |
|---|---|
| author | IOANNA DIMITRAKAKI |
| author_facet | IOANNA DIMITRAKAKI |
| author_sort | IOANNA DIMITRAKAKI |
| collection | DOAJ |
| description | It is admissible by everyone that tourism is the most important branch of
economic activity worldwide. The wider tourism field contributes more than
anything else to the formation of the gross domestic product in most countries
of the world. The tourist marketing, program, and its strategies should be
related to basic choices of the form of local tourist development and advances
of the tourism field. The target of the article is to highlight theories that prove
the satisfaction of consumers and factors of clients’ satisfaction from the hotel
services, given that the satisfaction of clients is the most important factor for
the sustainability of enterprises but also the increase of competitiveness. In
this article, the definitions and basic theories of clients’ satisfaction are
analyzed according to bibliographical references and a literature review of
empirical researches in enterprises of services provision followsaiming at the
measure of clients’ satisfaction. A basic conclusion of this research is that the
most important factor that influences most the satisfaction of clients is the
quality of offered services. |
| first_indexed | 2024-12-20T15:43:37Z |
| format | Article |
| id | doaj.art-cb8f70284ecc439d833be584ee90fdec |
| institution | Directory Open Access Journal |
| issn | 1841-2416 |
| language | English |
| last_indexed | 2024-12-20T15:43:37Z |
| publishDate | 2019-11-01 |
| publisher | Universitaria Press Craiova |
| record_format | Article |
| series | Management & Marketing |
| spelling | doaj.art-cb8f70284ecc439d833be584ee90fdec2022-12-21T19:35:04ZengUniversitaria Press CraiovaManagement & Marketing1841-24162019-11-01XVII25563THE TOURIST MARKETING AND ANALYSIS OF TOURIST SATISFACTIONIOANNA DIMITRAKAKI0“Neophyte Rilski” Southwest UniversityIt is admissible by everyone that tourism is the most important branch of economic activity worldwide. The wider tourism field contributes more than anything else to the formation of the gross domestic product in most countries of the world. The tourist marketing, program, and its strategies should be related to basic choices of the form of local tourist development and advances of the tourism field. The target of the article is to highlight theories that prove the satisfaction of consumers and factors of clients’ satisfaction from the hotel services, given that the satisfaction of clients is the most important factor for the sustainability of enterprises but also the increase of competitiveness. In this article, the definitions and basic theories of clients’ satisfaction are analyzed according to bibliographical references and a literature review of empirical researches in enterprises of services provision followsaiming at the measure of clients’ satisfaction. A basic conclusion of this research is that the most important factor that influences most the satisfaction of clients is the quality of offered services.http://mnmk.ro/en/documents/2019_2/4-4-2-19.pdf: tourist marketingtouristtourist destinationtourist producttourist market |
| spellingShingle | IOANNA DIMITRAKAKI THE TOURIST MARKETING AND ANALYSIS OF TOURIST SATISFACTION Management & Marketing : tourist marketing tourist tourist destination tourist product tourist market |
| title | THE TOURIST MARKETING AND ANALYSIS OF TOURIST SATISFACTION |
| title_full | THE TOURIST MARKETING AND ANALYSIS OF TOURIST SATISFACTION |
| title_fullStr | THE TOURIST MARKETING AND ANALYSIS OF TOURIST SATISFACTION |
| title_full_unstemmed | THE TOURIST MARKETING AND ANALYSIS OF TOURIST SATISFACTION |
| title_short | THE TOURIST MARKETING AND ANALYSIS OF TOURIST SATISFACTION |
| title_sort | tourist marketing and analysis of tourist satisfaction |
| topic | : tourist marketing tourist tourist destination tourist product tourist market |
| url | http://mnmk.ro/en/documents/2019_2/4-4-2-19.pdf |
| work_keys_str_mv | AT ioannadimitrakaki thetouristmarketingandanalysisoftouristsatisfaction AT ioannadimitrakaki touristmarketingandanalysisoftouristsatisfaction |