Identifying cultural codes of students in order to develop advert messages
Today it is necessary to improve effectiveness of advert messages used in advertising campaign of entrance exams at the Russian Plekhanov University of Economics. The problem can be resolved by designing such messages in compliance with authenticity of discourse of target audience respondents. ZMET-...
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| Format: | Article |
| Language: | Russian |
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Plekhanov Russian University of Economics
2019-04-01
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| Series: | Вестник Российского экономического университета имени Г. В. Плеханова |
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| Online Access: | https://vest.rea.ru/jour/article/view/686 |