Effect of Ecological Marketing on Survival of Small and Medium Enterprises in Anambra State, Nigeria

The state of small and medium-sized businesses (SMEs) is deteriorating, and the environment is irrational in a way that has led to many businesses, especially SMEs, collapsing early in their existence. In this study, the survival of SMEs in the state of Anambra was examined in relation to ecological...

Full description

Bibliographic Details
Main Authors: Cosmas Anayochukwu Nwankwo, MacDonald Isaac Kanyangale
Format: Article
Language:English
Published: Varazdin Development and Entrepreneurship Agency 2023-09-01
Series:Journal of Economic and Social Development (Varaždin)
Subjects:
Online Access:https://www.jesd-online.com/articles/effect-of-ecological-marketing-on-survival-of-small-and-medium-enterprises-in-anambra-state-nigeria.pdf