DEVELOPMENT OF UKRAINIAN ENTERPRISES IN CRISIS ECONOMY IN BRAND MANAGEMENT SYSTEM
The purpose of the article is to improve and deepen the theoretical aspects of brand value assessment methods, highlighting their advantages and disadvantages, combining existing techniques for more effective assessment of the enterprise, the practical calculation of the brand value "Kiivkhlib...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Izdevnieciba “Baltija Publishing”
2021-05-01
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| Series: | Green, Blue and Digital Economy Journal |
| Subjects: | |
| Online Access: | http://baltijapublishing.lv/index.php/gbdej/article/view/1161 |