Assessing the Consumers’ Purchase Intention and Consumption of Convenience Food in Emerging Economy: The Role of Physical Determinants
This study examines the role of time scarcity, cooking skills, meal preparation confidence, physical and mental effort for cooking, availability of cooking resources, familiarity and motivation on consumers’ intention to purchase and consume convenience food. The data of 501 consumers, selected thro...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2023-01-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440221148434 |