Prestige affects cultural learning in chimpanzees.

Humans follow the example of prestigious, high-status individuals much more readily than that of others, such as when we copy the behavior of village elders, community leaders, or celebrities. This tendency has been declared uniquely human, yet remains untested in other species. Experimental studies...

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Bibliographic Details
Main Authors: Victoria Horner, Darby Proctor, Kristin E Bonnie, Andrew Whiten, Frans B M de Waal
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2010-05-01
Series:PLoS ONE
Online Access:http://europepmc.org/articles/PMC2873264?pdf=render