How Does Interactive Narrative Design Affect the Consumer Experience of Mobile Interactive Video Advertising?

How Does Interactive Narrative Design Affect the Consumer Experience of Mobile Interactive Video Advertising?

With the rapid spread of mobile devices and the Internet, mobile interactive video advertising has become an increasingly popular means of accessing advertising information for a large number of users. Interactive narratives are advertisements that require collaboration between consumers and designe...

Full description

Bibliographic Details
Main Authors: Chao Gu, Shuyuan Lin, Wei Wei, Chun Yang, Jiangjie Chen, Wei Miao, Jie Sun, Yingjie Zeng
Format: Article
Language:English
Published: MDPI AG 2023-09-01
Series:Systems
Subjects:
interactive advertising
interactive narrative
digital marketing
consumer behavior
Online Access:https://www.mdpi.com/2079-8954/11/9/471

Internet

https://www.mdpi.com/2079-8954/11/9/471

Similar Items