Impact of social media influencers' credibility on millennial consumers' green purchasing behavior: a concept paper on personal and social identities
Purpose – The purpose of this paper is to provide the theoretical insights with regard to the green purchasing intention–behavior gap and the role played by social media influences in abating this gap. This paper takes into cons...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2023-11-01
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| Series: | Management Matters |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/MANM-12-2022-0113/full/pdf |