Globalizasyonun Çokuluslu İşletmelerin Pazarlama ve Yönetimine Etkisi( The Effects Of Globalization On The Marketing And Management Of Multinational Enterprises)
Multinational and global companies account for a significant part of world trade in today’s world. Meanwhile, these gigantic corporations are affected by a number of factors like rapid technological changes, diminishing trade barriers and so on. Many multinationals benefit global strategy to some ex...
| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
Celal Bayar University
2004-01-01
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| Series: | Yönetim ve Ekonomi |
| Subjects: | |
| Online Access: | http://www2.bayar.edu.tr/yonetimekonomi/dergi/pdf/C11S22004/bkca.pdf |