PENGARUH PERSEPSI NILAI PADA INTENSI PEMBELIAN PRODUK VIRTUAL YANG DIMEDIASI OLEH KEPUASAN
Abstract. This study investigates online game consumer intention to purchase virtual product offered during the playing period. Satisfaction of the game was predicted as mediating variable in the influence of perceived value to purchase intention. Hypotheses testing were done by using mediation anal...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Mercu Buana
2016-10-01
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| Series: | MIX: Jurnal Ilmiah Manajemen |
| Subjects: | |
| Online Access: | http://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/879 |