PENGARUH PERSEPSI NILAI PADA INTENSI PEMBELIAN PRODUK VIRTUAL YANG DIMEDIASI OLEH KEPUASAN

PENGARUH PERSEPSI NILAI PADA INTENSI PEMBELIAN PRODUK VIRTUAL YANG DIMEDIASI OLEH KEPUASAN

Abstract. This study investigates online game consumer intention to purchase virtual product offered during the playing period. Satisfaction of the game was predicted as mediating variable in the influence of perceived value to purchase intention. Hypotheses testing were done by using mediation anal...

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Bibliographic Details
Main Authors: Hetty Karunia Tunjungsari, Dennis Lunardy
Format: Article
Language:English
Published: Universitas Mercu Buana 2016-10-01
Series:MIX: Jurnal Ilmiah Manajemen
Subjects:
online game, virtual product, perceived value, satisfaction, purchase intention
Online Access:http://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/879

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