Designing and explaining the behavior model of buyers of luxury goods centered on the gold market: a qualitative study
Abstract The purpose of this research is to design and explain the behavior model of buyers of luxury goods centered on the gold market. In this regard, while reviewing concepts such as buyers' behavior, luxury goods and the gold market, with interviews from experts and professors in the field...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Iranian Business Management Association
2022-06-01
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| Series: | ارزش آفرینی در مدیریت کسب و کار |
| Subjects: | |
| Online Access: | https://www.jvcbm.ir/article_149724_c90623242e688794ffab41513a60d5de.pdf |