Web analytics and supply chain transportation firms' financial performance

Web analytics and supply chain transportation firms' financial performance

In the dynamic landscape of today's digitized markets, organizations harness the power of vast and swiftly accessible data to glean invaluable insights. A significant portion of this data emanates from user behavior on business websites. Unraveling the intricacies of this user behavior has beco...

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Bibliographic Details
Main Authors: Nikolaos T. Giannakopoulos, Damianos P. Sakas, Nikos Kanellos, Christos Christopoulos
Format: Article
Language:English
Published: AIMS Press 2023-12-01
Series:National Accounting Review
Subjects:
supply chain
transportation
financial performance
stock prices
big data
web analytics
digital marketing strategy
Online Access:https://www.aimspress.com/article/doi/10.3934/NAR.2023023?viewType=HTML

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https://www.aimspress.com/article/doi/10.3934/NAR.2023023?viewType=HTML

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