Savings, subgoals, and reference points
Decision makers often save money for a specific goal by forgoing discretionary consumption and instead putting the money toward the savings goal. We hypothesized that reference points can be exploited to enhance this type of saving. In two hypothetical scenario studies, subjects made judgments of th...
| المؤلفون الرئيسيون: | , |
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| التنسيق: | مقال |
| اللغة: | English |
| منشور في: |
Cambridge University Press
2013-01-01
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| سلاسل: | Judgment and Decision Making |
| الموضوعات: | |
| الوصول للمادة أونلاين: | https://www.cambridge.org/core/product/identifier/S1930297500004459/type/journal_article |