Design Elements That Increase the Willingness to Pay for Denim Fabric Products
This study analyzed what design elements are attractive to consumers of denim fabric products. A questionnaire survey was used to investigate the brands and design elements that consumers prefer. Subsequently, the degree to which participating consumers liked the five design elements (traditional, t...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2023-01-01
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| Series: | Textiles |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2673-7248/3/1/2 |