Analysis of Brand Image Effect on Advertising Awareness Using A Neuro-Fuzzy and A Neural Network Prediction Models
Almost all the worldwide and nationwide companies utilize advertising to increase their sales volume and profit. These companies pay millions of dollars to reach consumers and announce their products or services. This forces companies to evaluate advertising effects and check whether ads meet compan...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer
2017-01-01
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| Series: | International Journal of Computational Intelligence Systems |
| Subjects: | |
| Online Access: | https://www.atlantis-press.com/article/25870785/view |