How to enhance web survey data using metered, geolocation, visual and voice data?
After briefly summarizing why there is a need to enhance web survey data, this paper explains how metered, geolocation, visual and voice data could help to supplement conventional web survey data, particularly when mobile participation is high. It presents expected benefits of these four data types...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
European Survey Research Association
2022-04-01
|
| Series: | Survey Research Methods |
| Subjects: | |
| Online Access: | https://ojs.ub.uni-konstanz.de/srm/article/view/8013 |