SME BUSINESS DEVELOPMENT STRATEGY: SWOT AND EFE-EFI ANALYSIS

SME Business Development Strategy: SWOT and EFE-EFI Analysis. The purpose of this research is to determine the profile, condition, and model of Small and Medium Enterprises (SME) business development strategy. The study used 40 respondents selected in a multi stage. Research location in Gresik Regen...

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Bibliographic Details
Main Authors: Iha Haryani Hatta, Dian Riskarini, Tia Ichwani
Format: Article
Language:English
Published: University of Brawijaya 2018-09-01
Series:Jurnal Aplikasi Manajemen
Subjects:
Online Access:http://jurnaljam.ub.ac.id/index.php/jam/article/view/1337