Research on Marketing Decision Support System Oriented by Enterprise Value Chain Intelligence
Amidst the challenges posed by big data, intelligent technology is a pivotal force in redefining marketing decision-making and enhancing enterprise competitiveness. This study centers on developing an intelligent decision support model tailored to the enterprise value chain, aiming to elevate market...
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| Format: | Article |
| Language: | English |
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Sciendo
2024-01-01
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| Series: | Applied Mathematics and Nonlinear Sciences |
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| Online Access: | https://doi.org/10.2478/amns-2024-0713 |