Classification of consumers according to their response to corporate environmental activities - the case of the clothing market

Classification of consumers according to their response to corporate environmental activities - the case of the clothing market

Objectives This article concerns consumers' reactions to circular economy activities undertaken on the clothing market. The authors' aim was to propose customer segmentation according to the criterion of their approach to making purchasing decisions determined by the principles of eco-cons...

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Bibliographic Details
Main Authors: Agnieszka Barbara Bojanowska, Marcin Gąsior, Barbara Szymoniuk
Format: Article
Language:English
Published: Wyższa Szkoła Gospodarki Euroregionalnej im. Alcide De Gasperi 2023-12-01
Series:Journal of Modern Science
Subjects:
circular economy
csr
clothing market
sustainable marketing
customer
eco-consumption
Online Access:https://www.jomswsge.com/Klasyfikacja-konsumentow-ze-wzgledu-na-ich-reakcje-na-dzialania-proekologiczne-przedsiebiorstw,176181,0,2.html

Internet

https://www.jomswsge.com/Klasyfikacja-konsumentow-ze-wzgledu-na-ich-reakcje-na-dzialania-proekologiczne-przedsiebiorstw,176181,0,2.html

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